As companies continue to navigate pressure to decarbonize coming from investors, regulators, and customers, it’s clear that they must focus intently on a single question:

How can we authentically manage and message our net zero plans without increasing our risk of greenwashing, controversy and litigation?

“Green marketing has been a recent hot source of claims. While companies have responded to increasing calls for environmentally and ethically sustainable products by marketing their new offerings as "green," private lawsuits alleging that these efforts are misleading or deceptive have multiplied exponentially, a trend that will most probably continue its upward trajectory. As a result, companies should engage in heightened efforts to avoid making environmental claims that may be overstated, inaccurate or misleading in any way.”

-Reuters

Built on top of Signal Climate Analytics’ groundbreaking Real Transparency and benchmarking work and Vivace Content’s decades in financial communications and brand, our new offering blends data-driven climate analytics with strategic communications and messaging.

It is imperative for companies to have these two disciplines integrated into a credible net zero plan.

Methodology

1. Benchmark your climate disclosure with sector leaders & laggards

2. Create a predictive view and gap analysis of where you are headed compared to your competitors

3. Create a single dashboard, updated monthly to help you track your progress compared to your sector

4. Present a Messaging and Content Strategy Playbook to help create an authentic, transparent message about your progress